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1 buyer readiness
prédisposition f à l'achat -
2 buyer readiness stage
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3 buyer readiness stages
марк. = buyer readiness statesАнгло-русский экономический словарь > buyer readiness stages
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4 buyer readiness state
марк. = buyer readiness stage -
5 buyer readiness states
марк. стадии готовности покупателя (шесть этапов процесса принятия решения, которые обычно проходит покупатель до совершения покупки: осознание, знание, желание, предпочтение, убеждение и покупка)Syn:See:Англо-русский экономический словарь > buyer readiness states
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6 buyer readiness stage
Реклама: степень готовности покупателя (к восприятию товара, совершению покупки) -
7 buyer readiness state
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8 buyer
buyer ['baɪə(r)]Commerce acheteur(euse) m,f;∎ I haven't found a buyer for my house je n'ai pas trouvé d'acheteur pour ma maison;∎ she's a buyer at or for Harrods elle est responsable des achats chez Harrods;∎ buyer beware = principe selon lequel, lors d'une transaction, il revient à l'acquéreur de s'assurer de la qualité de l'objet acheté;∎ it's a case of buyer beware if you buy something from a street vendor c'est au client de se méfier quand il achète quelque chose à un vendeur ambulant►► Marketing buyer behaviour comportement m de l'acheteur;Finance buyer credit crédit-acheteur m;Commerce buyers' market marché m à la baisse, marché demandeur; (for house buyers) marché m d'offre ou offreur;Stock Exchange buyer's option prime f acheteur;Marketing buyer readiness prédisposition f à l'achat -
9 buyer
сущ.1)а) марк. покупатель, приобретатель (человек, который покупает что-л. или намерен купить что-л., напр., товар, ценную бумагу и т. д.)gift buyer — покупатель подарков, даритель
buyer for Peruvian crafts: ponchos, sweaters, jackets — покупатель перуанских изделий: пончо, свитеров, курток
buyer for Chrysler — покупатель компании "Крайслер"
Government hoping for domestic buyer for Telecom Italia. — Правительственные упования на отечественного покупателя компании Telecom Italia.
a buyer from Filmways Inc. — покупатель из компании Filmways Inc.
ATTRIBUTES: active 1. 4) а), agricultural, average 2. 2) а), commercial 1. 1) а), common 1. 3) а), conditional 1. 1) а), current 1. 2) а), exclusive 1. 2) а), final 1. 1) а), former II 1. 1) а), ideal 2. 2) а), individual 1. 1) а), industrial 1. 1) а), а, infrequent 1. 1) а), irregular 1. 3) а), knowledgeable, medium 2. 2) а), moderate II 1. 1) а), organizational, potential, present I 2. 2) а), prospective 1. 2) а), qualified 1. 1) а), а, regular II 1. 1) а), n2, repeat I 3. 2) а), sovereign 2. 2) а), steady 1. 1) а), target I 3. 2) а), trade I 3. 2) а), n1, undisclosed 1. 1) а)
COMBS: at buyer's option, buyer in possession, buyers over, buyer's over, class of buyers, duties of the buyer, non-buyer reader
Syn:purchaser 1)See:active buyer, agricultural buyer, average buyer, bulk buyer, cash buyer, catalogue buyer, charge buyer, commercial buyer, common buyer, conditional buyer, credit buyer, current buyer, discriminating buyer, exclusive buyer, experienced buyer, final buyer, first time buyer, first-time buyer, former buyer, gift buyer, head buyer 2), heavy buyer, high-potential buyer, ideal buyer, impulse buyer, individual buyer, industrial buyer, infrequent buyer, instalment buyer, institutional buyer, irregular buyer, knowledgeable buyer, light buyer, list buyer, manufacturing buyer, marginal buyer, media buyer, medium buyer, moderate buyer, multiple buyer, one-time buyer, option buyer, order buyer, organizational buyer, potential buyer, premium buyer, present buyer, price-conscious buyer, print buyer, professional buyer 2), prospective buyer, qualified buyer, regular buyer, repeat buyer, resident buyer, sample buyer, slaughter buyer, sophisticated buyer, sovereign buyer, space buyer, specialist buyer, steady buyer, target buyer, time buyer, time-buyer, trade buyer, travelling buyer, trial buyer, buyer behaviour, buyer check, buyer' check, buyer cheque, buyer' cheque, buyer concentration, buyer credit, buyer decision process, buyer group, buyer needs, buyer readiness stage, buyer readiness stages, buyer readiness state, buyer readiness states, buyer wants, buyer's auction, buyers check, buyer's check, buyers cheque, buyer's cheque, buyers' competition, buyers' cooperative, buyer's credit, buyers' market, buyers office, buyer's option, buyer's price, buyers rate, buyers' rate, buyer's remorse, buyer's risk, buyer's surplus, buyer-up, Bond Buyerб) юр., торг., амер. покупатель (согласно Единообразному торговому кодексу США: лицо, которое покупает товары или вступает в договор о покупке товаров)See:в) эк. = bidder 2),2) торг. закупщик (сотрудник отдела снабжения магазина или другой организации, работа которого заключается в закупке товаров для этой организации)A sales representative for Makita offered Mr. McHale, then a buyer for Anderson Lumber company, a (C) tools than was available on Makita products. — Торговый представитель компании Makita предложил г-ну МакХейлу, в то время закупщику компании Anderson Lumber, инструменты категории (С), которые тогда имелись в ассортименте продукции компании Makita.
Syn:See:assistant buyer, art buyer, chief buyer, government buyer, grain buyer, head buyer 1), head tobacco buyer, lease buyer, professional buyer 1)
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покупатель: лицо, совершающее покупку товара, услуг, финансового инструмента; = purchaser.* * *покупатель; приобретатель; закупщик. . Словарь экономических терминов .* * *1. работник отдела снабжения промышленной или торговой фирмы, ведающий закупками объект воздействия рекламы товаров промышленного назначения2. служащий отдела по работе со средствами распространения рекламы рекламного агентства, занимающийся покупкой эфирного времени или места в органах печати----- -
10 buyer
(a) (consumer) acheteur(euse) m, f, acquéreur m;∎ buyer beware = principe selon lequel, lors d'une transaction, il revient à l'acquéreur de s'assurer de la qualité de l'objet acheté;∎ it's a case of buyer beware if you buy something from a street vendor c'est au client de se méfier quand il achète quelque chose à un vendeur ambulantMARKETING buyer behaviour comportement m de l'acheteur;FINANCE buyer credit crédit-acheteur m;FINANCE buyer credit guarantee garantie f de crédit-acheteur;FINANCE buyer's option prime f acheteur;MARKETING buyer readiness prédisposition f à l'achat(b) (for company, shop) acheteur(euse) m, f;∎ head buyer acheteur(euse) principal(e) -
11 readiness stage
упр. этап готовности (напр., к созданию новой компании, когда завершен этап планирования, подбора персонала, либо к переходу организации на новый этап развития, что связано с появлением новых задач)See: -
12 buyer decision process
Англо-русский экономический словарь > buyer decision process
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13 readiness
готовность; подготовленность; находчивость; живость; охота♦ buyer readiness готовность покупателя совершить покупку -
14 buying stage
этап [стадия\] (совершения) покупкиProduct safety begins for us at the buying stage — when we purchase top-quality raw materials. — Безопасность продукции начинается для нас на стадии покупки, — когда мы приобретаем высококачественное сырье.
б) марк. (в маркетинге: одна из стадий процесса совершения покупки; напр., получение информации о товаре, осознание потребности, собственно покупка и т. д.)Throughout the buying process, significant psychological shifts occur within a buyer, causing them to move from one buying stage to another. — В процессе покупки с покупателем происходят значительные психологические изменения, направляющие его от одной стадии совершения покупки к другой.
See: -
15 purchase decision
марк. решение о покупке ( заключительная стадия процесса принятия решения потребителем о покупке)Syn:See:
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